At NNB, we're more than creators of new and novel ingredients; we're architects of enduring relationships founded on genuine collaboration and synergy.
We proudly align with supplement brands, food & beverage enterprises, and visionary innovators fervent about forging products that not only amplify human health but also elevate performance and prolong longevity.
With a rich tapestry spanning decades in crafting ingredients from concept to market and scaling ventures in the supplement and raw material spheres, our commitment to pioneering ingredients for human optimization has cemented our prestigious reputation in the industry.
In an industry teeming with thousands of suppliers and a vast sea of ingredients, how can your brand rise above?
The answer lies in crafting novel and unique ingredients.
Whether it's leveraging our branded ingredients—painstakingly designed, patented, researched, and tested over years—or sculpting your very own ingredient visions, we stand ready. Let our seasoned team be your collaborative CREATORS and INNOVATORS, catapulting your ingredient dreams into reality.
NNB is an elite global team of over 100 scientists, representing more than 10 countries, who have experience designing and delivering 100’s of unique ingredients.
We believe in high-performance and integrity-driven solutions. Our teams’ focus is yours: To lead the industry and change lives, one ingredient at a time.
Mr. Liao is the Founder of NNB Nutrition. He graduated from an elite global university with a Master’s degree in Chemistry and he has more than 10 years’ experience in the dietary supplement industry.
He has earned a warm reputation for building high-integrity partnerships and delivering quality solutions for his clients. Mr. Liao has a deep passion for human health and longevity and devotes himself to creating unique ingredients designed to help people push their potential of healthy living and optimal performance.
Mr. Liao and his team drive NNB’s success through great passion, proven scientific solutions, outstanding research capabilities, second-to-none quality control and world-class customer service.
Shawn Wells, MPH, LDN, RD, CISSN, FISSN, celebrated as “The World’s Greatest Formulator” in the supplement industry, is a seasoned nutritional biochemist with over two decades of experience. With a Master’s in Nutritional Biochemistry from UNC Chapel Hill, Shawn has formulated over 700 global products and holds patents for 20 novel ingredients. He’s played pivotal roles in high-stake business acquisitions and has held significant positions, including Chief Science Officer at Biotrust Nutrition. His insights have been featured internationally, from documentaries like The Skinny on Fat and The Answer to Cancer to prominent podcasts and TV appearances on Fox News Dallas and Good Morning LaLa Land. Beyond formulating, Shawn’s expertise spans health optimization, biohacking, and anti-aging. Learn more from Shawn at www.zonehalo.com or follow him on Instagram @ShawnWells
With a 16-year career, Jacob Mulder is a distinguished executive driving transformative growth and operational excellence within the health and wellness industry. As the President of Zone Halo Formulations and CEO of NNB Nutrition North America, he leverages his expertise in operations, global sourcing, systems optimization, and strategic marketing to propel these companies into the future of nutrition.
Mr. Mulder honed his skills in operational marketing working for several direct sales titans. He played a central role in the company’s momentous acquisition. Throughout his career, he has a remarkable record of implementing cost-savings in ingredient sourcing and manufacturing.
In addition to his operational prowess, Mr. Mulder brings a strategic mindset with his MBA from Southern Methodist University. He adeptly helms initiatives to drive productivity, quality, and boundary-pushing growth. His globetrotting experiences provide invaluable perspective on global best practices.
Dedicated to advancing nutrition brands through operational excellence, visionary partnerships, and an unparalleled focus on consumers’ needs. He continues to be an influential force shaping the future of health and wellness.
Dustin Elliott has over 14 years of experience in the supplement industry as a formulator and brand manager. He has worked for contract manufacturers, brands, retailers, and suppliers, providing him with experience in every area of the industry. His areas of expertise lie in brand strategy, trends insights, licensing deals, influencer partnerships and formulations.
Dr. Ralf Jäger is a world-class inventor of functional foods and dietary supplements ingredients and a leading expert in probiotics and sports nutrition. He has authored numerous peer-reviewed scientific papers, industry publications and mainstream media articles, on sports nutrition, brain, joint, heart and gut health. Having studied at the California Institute of Technology and the University of Bonn, he began his career developing new bio-active ingredients for a leading multi-national billion dollar company and advanced in his career to vice president of marketing and sales before co-founding Increnovo in 2007.
Dr. Martin Purpura is a highly regarded expert and inventor in new product development and technologies in the nutritional and health category with over 23 years of experience.
An earned Ph.D. in organic chemistry from the University of Bonn, Germany – which included two stays of research at the University Pierre et Marie Curie, Paris, France – jumpstarted his career developing new and innovative processes for the chemical synthesis of pharmaceutical and new bioactive ingredients from lab scale to pilot production.
Dr. Purpura spent many years working for a high-profile global ingredient supplier in the nutritional supplement industry, functioning as lead scientific chemist in both research and development and operations.
In addition, his service as technology scout within the supplement industry exposed him to revolutionary technologies and ingredients that enabled the careful construction of a global network of critically important partners that have become integral to innovation and success in the nutritional and food and beverage industries today.
Shawn Wells, MPH, LDN, RD, CISSN, FISSN, celebrated as “The World’s Greatest Formulator” in the supplement industry, is a seasoned nutritional biochemist with over two decades of experience. With a Master’s in Nutritional Biochemistry from UNC Chapel Hill, Shawn has formulated over 700 global products and holds patents for 20 novel ingredients. He’s played pivotal roles in high-stake business acquisitions and has held significant positions, including Chief Science Officer at Biotrust Nutrition. His insights have been featured internationally, from documentaries like The Skinny on Fat and The Answer to Cancer to prominent podcasts and TV appearances on Fox News Dallas and Good Morning LaLa Land. Beyond formulating, Shawn’s expertise spans health optimization, biohacking, and anti-aging. Learn more from Shawn at www.zonehalo.com or follow him on Instagram @ShawnWells
Dr. Kerksick is currently an Assistant Dean of Research & Innovation in the College of Science, Technology, and Health at Lindenwood University. He currently serves as the Director of the EXERCISE AND PERFORMANCE NUTRITION LABORATORY and is currently the President of the International Society of Sports Nutrition. His primary research interests include topics related to exercise and nutrition including and in particular those that involve physiologic, biochemical, cellular and molecular adaptations relative to various forms of exercise and nutrition interventions. His ongoing research continues to examine questions that focus on the accretion of skeletal muscle, nutritional supplementation, weight loss and body composition changes, and the promotion of health and recovery in healthy, active, and clinical populations.
